Tag Archives

Digital Marketing
Why is Digital Marketing important?
What is Digital Marketing? Digital Marketing, also known as Online Marketing, Internet Marketing, or e-marketing, can be defined as the use of digital technologies in order to reach specific marketing objectives. Why is Digital Marketing important? First of all, using digital technologies to advertise creates an additional channel through which potential customers can reach you. […]
The State of Video Marketing in 2013
What is the state of online video today? How much money do marketers spend on video ads & what do the forecasts show? How mobile social apps like Instagram & Vine affect the use of video marketing? Find all the answers at this video by Uberflip.
Why you should adapt to Mobile Marketing
By Lydia Grigoriadou In Digital Marketing Posted December 3, 2013 0 Comments
How does Mobile Marketing affect a company’s value proposition? How does Mobile impact your Digital destinations? Is your company adapting to Mobile Marketing? How should you adapt your Marketing to Mobile? How can you connect with multi-screening audiences? Find all the answers in the Mobile Playbook by GOOGLE and in a very fun and interactive […]
Types of Digital Media Channels
As you may already know, there are many different forms of Digital Marketing. One of the most popular forms is Search Engine Marketing (SEM), which is classified as Search Engine Optimization (SEO) and Pay-Per-Click (PPC). SEO has to do with adding special content to a website which is readable by Search Engines’ Bots. Click here […]