What is Digital Marketing?
Digital Marketing, also known as Online Marketing, Internet Marketing, or e-marketing, can be defined as the use of digital technologies in order to reach specific marketing objectives.
Why is Digital Marketing important?
First of all, using digital technologies to advertise creates an additional channel through which potential customers can reach you. Your presence on the web is always there, available to all people around the world, 24/7.
In addition, monitoring customers’ preferences has never been that easy! There are multiple tools to help you get the information you need, whether it’s about launching a new product or service or simply getting feedback on existing products and services.