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Facebook Guide: Image Ad Specifications for Facebook Feed (2019)
Design Specifications Facebook suggests that you use a high resolution, jpg or png image with ratio either 9:16 or 16:9. Tip: Make sure that your image does not contain over 20% text to avoid experiencing reduced delivery. Learn more about text in images. Technical Requirements Desktop News Feed Single image ad Image aspect ratio Minimum aspect […]
Building the perfect Website
Building the perfect website consists of a variety of crucial tasks. Each case should be treated separately, as there is no such thing as a “magic success recipe” which applies to every customer. The first and most important step on which other actions will be based is to decide your objectives. In other words, what you […]
Why is Digital Marketing important?
What is Digital Marketing? Digital Marketing, also known as Online Marketing, Internet Marketing, or e-marketing, can be defined as the use of digital technologies in order to reach specific marketing objectives. Why is Digital Marketing important? First of all, using digital technologies to advertise creates an additional channel through which potential customers can reach you. […]
Notegraphy Introduction
Are you a Instagram or a Pinterest fan? You wish you were able to express your creativity in a visually-friendly way? You would like a platform that allows you to enter your own text, and then beautify it and transform it into an ad-like print? Then your prays have been answered; Notegraphy is here! Notegraphy […]
The State of Video Marketing in 2013
What is the state of online video today? How much money do marketers spend on video ads & what do the forecasts show? How mobile social apps like Instagram & Vine affect the use of video marketing? Find all the answers at this video by Uberflip.
Why you should adapt to Mobile Marketing
By Lydia Grigoriadou In Digital Marketing Posted December 3, 2013 0 Comments
How does Mobile Marketing affect a company’s value proposition? How does Mobile impact your Digital destinations? Is your company adapting to Mobile Marketing? How should you adapt your Marketing to Mobile? How can you connect with multi-screening audiences? Find all the answers in the Mobile Playbook by GOOGLE and in a very fun and interactive […]
The Importance of Colour
Colour has a great impact on human emotions & behaviour, thus it should be carefully selected as part of your branding, to make sure you pass the right messages to your prospective clients. Below you can find what several popular colours stand for.            
Types of Digital Media Channels
As you may already know, there are many different forms of Digital Marketing. One of the most popular forms is Search Engine Marketing (SEM), which is classified as Search Engine Optimization (SEO) and Pay-Per-Click (PPC). SEO has to do with adding special content to a website which is readable by Search Engines’ Bots. Click here […]