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Facebook Guide: Image Ad Specifications for Facebook Feed (2019)
Facebook Guide: Image Ad Specifications for Facebook Feed (2019)

Design Specifications

Facebook suggests that you use a high resolution, jpg or png image with ratio either 9:16 or 16:9.

Tip: Make sure that your image does not contain over 20% text to avoid experiencing reduced delivery. Learn more about text in images.



Technical Requirements

  • Desktop News Feed

    • Single image ad
      • Image aspect ratio
        • Minimum aspect ratio : 200×300
    • Single image ad with link
      • Image dimension
        • Minimum width : 476 pixels
        • Minimum height : 249 pixels
      • Image aspect ratio
        • Minimum aspect ratio : 191×100
        • Maximum aspect ratio : 191×100
  • Mobile News Feed

    • Single image ad
      • Image aspect ratio
        • Minimum aspect ratio : 200×300
    • Single image ad with link
      • Image dimension
        • Minimum width : 320 pixels
      • Image aspect ratio
        • Minimum aspect ratio : 191×100
        • Maximum aspect ratio : 191×100



Supported Objectives

  • Reach
  • Brand Awareness
  • Traffic
  • Engagement
  • Page Likes
  • Event Responses
  • App Installs

Source: Facebook

 

 

SEMrush