Hi, I’m Lydia, welcome to my website!

I have a BSc in Information Technology and an MA in Digital Marketing & Social Media. If you want to learn more about me, click here to view my CV.

My recent MA studies in Digital Marketing & Social Media have offered me a strong academic background in areas such as Internet Marketing, Traditional Marketing, Communication, PR and Advertising, and have me familiarised with the latest digital trends and tools.

Besides the theoretical and technical knowledge I have gained, the two years I invested in my MA studies have helped me sharpen my critical thinking and my ability to think outside the box enabling me to come up with fresh and innovative ideas. Most importantly, I discovered my passion for Digital Marketing, and I decided that this is my ideal career.

In addition, the projects and case studies I have worked on have helped me gain deeper understanding and insight on how to strategically and efficiently implement Integrated Marketing Communication plans for businesses. I have been trained in creating messages, selecting target audiences and the appropriate media, and formulating strategies and tactics in order to effectively convey the messages, without omitting the evaluation process (including KPIs). I specialised in social media and their use to reach strategic objectives, such as establishing brand positioning, raising brand awareness, increasing sales, and promoting products and services. Moreover, I take a special interest in Search Engine Optimisation, and due to my Dissertation I am familiar with the latest SEO techniques.

The combination of my two degrees allows me to offer more in-depth insights to customers, treating their digital presence as whole, integrated, online marketing projects, and not just as new websites to be promoted.